Faculty & Research
MarketingFaculty & Research
LING RUOBING
Date :2024-10-24

LING RUOBING



Assistant Professor

Email: lingruobing@cufe.edu.cn

Department: Marketing (MKT)


Educational Background (Bachelor’s degree and above)

Period

University

Department

Academic Degree

September 2012 - June 2016

Beijing Normal University

School of Mathematical Sciences

Bachelor of Science

August 2016 - Jan 2022

National University of Singapore

Department of Marketing, Business School

Doctor of Management


Main Research Areas

Digital Marketing, Channel Relationship, Bargaining, Platform Economy


Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)

Academic Conferences and Conference Papers (January 2019-December 2023)

Conference Time

Conference Name

Conference Venue

Please indicate the paper and author information if a paper is published




Paper Title

Authors (all listed in order)

June 2019

INFORMS Marketing Science Conference

 Rome

Online Extension and Channel Bargaining Power

Ling Ruobing, Chu Junhong, Xiang Yi

July 2023

POMS2023 International Conference

Paris

The Value of Ship-From-Store Order Fulfilment in Omni-Channel Retailing

Mou Shandong, Ling Ruobing, Chu Junhong, Xiang Yi

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