XU YIN
Associate Professor
Email: xuyin@cufe.edu.cn
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period
University
Department
Academic Degree
September 1991 - July 1995
Renmin University of China
Department of Commodity Studies
Bachelor of E conomics
September 1999 - July 2002
Tsinghua University
School of Economics and Management
Master of Business Administration (MBA)
September 2005 - July 2010
Tsinghua University
School of Economics and Management
Doctor of Management
August 2008 - August 2009
University of Florida, USA
Warrington College of Business
Jointly Trained Doctoral Students
Main Research Areas
Marketing Strategy, Consumer Behavior, Big Data Marketing
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order)
Title
Journal Title (please indicate whether it is indexed by SCI or SSCI)
Issue Number and Page Number
Xu Yin, Sam Dzever, Zhao Guoqin
Measuring the E ffects of P ressure on C onsumers’ Impulse B uying In tention in O nline G roup B uying
International Journal of Enterprise Information Management (EI)
2023, 19(1), 23
Academic Conferences and Conference Papers (January 2019-December 2023)
Conference Time
Conference Name
Conference Venue
Please indicate the paper and author information if a paper is published
Paper Title
Authors (all listed in order)
September 2020
Asia-Europe Industrial Connectivity in Times of Crisis
Online
Analyzing the Quality of Online Product Reviews and their Antecedents
Xu Yin, Sam Dzever
Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order)
Title
Publisher
Date of Publication
Xu Yin (translator)
Brand Attractiveness
China Science and Technology Press
October 2023
Miao Yuexin, Xu Yin et al.
Marketing
Tsinghua University Press
February 2019
