主讲题目Topic:

To Hunt or to Scavenge: Competitive Advantage and Competitive Strategy in Platform Industries

主讲内容Abstract:

As in any industry, firms in platform industries choose competitive strategies to achieve competitive advantage. We use a dynamic model to characterize types of competitive (dis-) advantage and demonstrate that in platform industries, any market structure can be mapped into these types of competitive advantage. We simulate the model to find the optimal competitive strategy for each type of competitive advantage. Mapping these results back into market structure, we derive guidelines for determining a firm's optimal competitive strategy conditional on the firm's competitive position within the market, namely its competitive position within its platform and the position of its platform within the industry. We apply those guidelines to discuss the micro-computer market.

主讲人Lecturer:

Johannes Moenius

Director, Institute for Spatial Economic Analysis Professor and William R. and Sue Johnson Endowed Chair of Spatial Economic Analysis and Regional Planning，Business School😘，University of Redlands。

主讲时间：

2013年4月24日，中午12：30

主讲地点📤：

北京K8凯发平台娱乐登录官方网站K8凯发南路校区主教14楼1411会议室